Bayesian Analysis

 Bayesian Analysis

A recommendation is to run this same marketing promotion in the spring of 2021, when we assume lower attendance to the parks will occur again. This will be after the holidays and presumably, with the pandemic still in place. Assuming our numbers will be slightly higher as rules loosen within the state, the Bayesian analysis shows our probabilities change for the promotional event in 2021. Although similar in relationships, the probabilities are slightly different.

(Freeman, 2020)