Sales Analysis

 Sales Analysis

At this point in the pandemic, marketing must be kept local. Restrictions on travel, loss of employment and income, and a global economic crash has to be kept in consideration. The world is suffering from tremendous financial loss and attempting to expand product lines or market overseas would be a big mistake. The goal is to keep the Walt Disney brand and its theme park operations steady and with no loss in revenue. At this point the goal would be to not have giant losses in revenue. As the world changes then focusing on raising the bottom line would be key but until then, the goal would be to keep the guests and cast members safe while keeping revenue even. 

On this below chart, you will notice that the global unemployment rate has increased dramatically in 2020 from 2019. Although predicted to lower in 2021, this shows that the global economy is not due to better in the near future. Due to these numbers, it is recommended to keep marketing within the United States, local preferably, and focus on evening out revenue and lower operational costs. The goal right now is to stay afloat, not necessarily make profit.