Risk Analysis

 Risk Analysis

The Walt Disney Company is a leader in the entertainment industry. It is a globally recognized and trusted brand. The coronavirus pandemic has threatened the company as well the rest of the global economy. Due to this, every decision made is a risk. Every decision must be made in real time based on the changes with the pandemic, social behavior, CDC guidelines and more. Although revenue is important and keeping the company afloat is a priority, the main priority now is keeping the company and the brand alive. 

The company must remain at the forefront of the industry. The theme parks will remain open in a safe and minimized manner. Although experiences will be different and layoffs have occurred and may continue to occur, the focus must be on the guests and keeping them coming back. If the company must give the guests half of what they expect and what they are used to but we can keep them safe and coming back, then our goals are met. If the company reputation stays intact during these trying times, then the risks the company takes now shall be beneficial in the long run and in the future. 

The pandemic will eventually go away and the company must maintain strong values and be able to pivot as the world changes. Keeping the strongest and smartest teams together during these trying times will help the company endure and be successful in the long run. 

This is the time to focus on the strengths of the brand, the employees, and the loyalty of our guests. The Walt Disney Company may not be operating at 100% but the goal is to come back stronger once the economy is back on track.