Target Customer

 Target Customer

The target customer for this promotion would be Florida locals. Most travel is still restricted in the United States and this would focus on customers that are within a few hours from the theme parks. For that we will be focusing on targeting our customer by demographics. We are simply focused on Florida guests are they are the most realistic consumer to our offerings at the moment but will divide our guests by five locations: Central Florida, South Florida, Panhandle, Northern Florida and the Keys. 

    Promoting this marketing plan would be mostly through social media advertising. With the pandemic, most people are at home and spending a lot of time on social media. We will target past guests of the Walt Disney World resort, those without annual passes, and those who have researched the parks during the past seven – eight months. 

On average, conversion on Facebook advertisement for travel and hospitality is at 2.82% at a very low cost of under $2.00 per click. Although this conversion is not very high, we can target the exact market we are hoping to get and the costs for the campaign will be low. If our target audience is in the thousands, this 2.82% conversion average can result in thousands of new guests purchasing these tickets. 

(Quick,2020)