Promotional Event

 

Promotional Event

As changes in our economy continue to fluctuate due to the coronavirus pandemic and its impact on tourism in Orlando, the proposal is to create a promotional event focusing on Florida residents to come to Walt Disney World. The proposal is to offer a 3 or 4-day Florida resident flex ticket at a much lower rate than usual. The goal for this promotional event is to entice Florida residents to visit the theme parks in Florida. 

There are multiple benefits to this promotion: 

1. The cost is significantly lower than the normal ticket price. 
2. It would bring the customer back or new customers in who are weary of going to the theme parks during a global pandemic – and once they feel comfortable, tell their peers that they felt safe in the parks, creating a lot of word of mouth advertising.
3. Attendance would rise resulting in more revenue.

To add to this savings promotion, the proposal is to entice our customers with the chance to win an annual pass for the year 2021. If they purchase this 3 – 4 day ticket, they are automatically entered to win 2 annual passes to the Walt Disney World resort in Florida valid the entirety of 2021.