TARGET AREA ANALYSIS

Target Area Analysis

The talent in India is growing by the second. There are multiple colleges that are educating these young Indian minds for success and most jobs are currently in the larger urban cities. If these call centers are placed in rural areas, the concept is to gather the talent in those areas and minimize their need to move. This will encourages staying with family and not leaving their families behind, supporting and encouraging Indian culture. This will also help gain trust with these new employees and loyalty within the Walt Disney Company.

Based on the map below, the proposal would be to start a call center in the state of Sikkim. This state is in the top 10 states in India with an English-speaking population yet the smallest of the 10 states. As one of the smaller states with a larger English-speaking population, costs would be lower and the potential for growth much higher.