Expansion Recommendation

 

Expansion Recommendation

As the Walt Disney Company is already a globally recognized entertainment company, I do not recommend an expansion at this time. The company is suffering great losses due to the coronavirus pandemic and currently cannot afford, nor would it be a smart investment, to expand. That being said, as the world starts to open up from the restrictions, a recommendation to expand these promotions to nearby states in the near future is advised. 

This past promotion has drawn 35,401 unique visitors to our theme parks. And our projected numbers for the next promotion are at 41,829. Creating this campaign and expanding to nearby states could potentially raise our unique visitors in 2021. The proposal would be to start with the closest states to Florida: Georgia, Alabama, and South Carolina. Should this draw visitors from these states in, not only can we expect more return on investment, but hopefully a start in study in the behaviors in tourism and travel from the rest of the United States.