COMPANY PROFILE
The Walt Disney Company is a global company focusing on entertainment and media. Its mission is to entertain, inform and inspire people with its storytelling and innovative technologies. (The Walt Disney Company, n.d.) The company is known for its films, theme parks, multiple television stations and unique programming, animation studios, and more.
Although multifaceted, The Walt Disney Company is a leader in all aspects of its business. For Parks and Resorts, it leads the market having 26.37% of the market share. Its most immediate competitor, Universal Theme Parks only holds 4.93% of the market share.
In cable networks, it leads by having 23.62% of the market share, with Fox Corporation slightly behind at 20.35%, followed by Comcast at 13.97%.
In studio entertainment, The Walt Disney Company holds 10.07% of the market share, which is significantly lower than its top competition, Warner Brothers. ("Walt Disney Co Competition Market share by Company's Segment - CSIMarket", 2020)
For this particular analysis the focus will be on Parks and Resorts segment of the Walt Disney Company.
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