Operations Analysis

 Operations Analysis

    Currently, the Florida theme parks are running at 25% capacity with a reservation system which can help predict attendance each day. As the company remains loyal to the CDC guidelines and will not increase capacity although the governor has given the all clear for phase 3 of reopening the state, the company shall remain at 25% capacity. With this decision, revenue will remain lower but will continue with keeping the guests and employees safe in this time of crisis. 

    In order to increase revenue and lower operating costs during this time, it is recommended to the have hourly live data reporting for each theme park each day. As the number of guests fluctuate throughout the day, decisions can be made to close certain attractions, rides, or restaurants. This will reduce operational costs while still giving the guests ample options for entertainment and food and beverage. As this data is analyzed, patterns will be recognized and data will be able to assist in decisions on reduced park hours, guest capacity and what attractions to keep open and when. Below you can see how operating expenses have risen in 2020 compared to 2019 yet the gross profit has decreased.